Decide whether this is training or commerce first. If you need proof of completion, group reporting, SSO, branches or compliance records, favour an LMS-first platform such as TalentLMS or Docebo. If you mainly need checkout, subscriptions, landing pages and email, a commerce-first platform may be simpler.
Check how groups are managed before you check the course builder. Look for branches, cohorts, departments, team managers, group supervisors or client portals. A polished lesson player does not help much if every buyer needs manual enrolment and manual reporting.
Do the fee maths at B2B order size. A low monthly price can look good until transaction fees, marketplace commissions or third-party payment fees apply to a large company purchase. Processor fees usually still apply even where platform transaction fees are 0%.
Match reporting to the promise you sell. A coach selling a cohort may only need attendance, progress and community activity. A company buying compliance training may need certificates, exports, audit trails and reporting by team or business unit.
Be careful with enterprise language. Kajabi, Thinkific, Teachable, Podia and Skool can work for selling to organisations, but they are not natural replacements for a corporate LMS when SCORM, HR integrations or complex hierarchy matter.
Use free plans and trials for workflow testing, not just course building. Test bulk enrolment, admin roles, reports, payment flow and learner access. That is where team and organisation use cases usually break.